In India’s bustling midsize SUV market, where options abound, the Tata Curvv has carved out a unique spot. This stylish coupe-SUV from Tata Motors combines eye-catching design, solid performance, and a price tag that’s hard to ignore—starting at Rs 10 lakh (ex-showroom). For buyers hunting for a vehicle that delivers both flair and function without breaking the bank, the Curvv is worth a closer look.
A Bold Design at a Budget Price
The Tata Curvv isn’t your average SUV. Its sloping roofline gives it a sporty, coupe-like silhouette that stands out among boxier rivals. Up front, sleek LED headlights and a bold grille make a strong first impression, while the rear sports connected LED taillights for a modern touch. Available in vibrant colors like Flame Red, Pristine White, and Daytona Grey, it’s a car that turns heads wherever it goes.
What’s impressive is how Tata has kept the price accessible despite this premium look. Starting at Rs 10 lakh for the base Smart variant, the Curvv offers an entry point that undercuts many competitors in the segment. Even the top-end Accomplished Plus A variant, loaded with extras, tops out at Rs 19.20 lakh (ex-showroom)—still a steal for what’s on offer.
Power That Packs a Punch
Under the hood, the Curvv gives buyers plenty of choices to match their driving style. There’s a 1.2-liter turbo-petrol engine pumping out 118 horsepower, perfect for those who love a peppy ride. For more power, a 1.2-liter Hyperion GDI turbo-petrol ups the ante with 123 horsepower. Diesel fans aren’t left out either—the 1.5-liter Kryojet diesel delivers 116 horsepower with a hefty 260 Nm of torque, ideal for long hauls or tougher terrain.
Transmission options include a 6-speed manual for hands-on control or a 7-speed dual-clutch automatic (DCA) for a smoother, hassle-free drive. The diesel-DCA combo is a segment-first, adding to the Curvv’s appeal. Whether you’re weaving through city traffic or cruising on the highway, this SUV offers a ride that’s both fun and fuel-efficient.
Inside the Curvv: Comfort Meets Tech
Step inside, and the Curvv feels like a step up from its price tag suggests. The cabin is spacious enough for five, with a 500-liter boot that swallows luggage or groceries with ease. Higher trims boast a panoramic sunroof, ventilated front seats, and a 12.3-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay. A 10.25-inch digital driver display keeps key info in sight, while a JBL sound system fills the space with crisp audio.
Safety is a big focus too. The Curvv comes with six airbags, a 360-degree camera, electronic stability control, and Level 2 ADAS features like adaptive cruise control and lane-keeping assist. It’s earned a five-star Bharat NCAP rating, giving drivers peace of mind at any price point.
Breaking Down the Price
The Curvv’s pricing is where it really shines. With 34 variants across four personas—Smart, Pure, Creative, and Accomplished—there’s something for every budget. Here’s a quick look at the ex-showroom price range for key variants:
| Variant | Engine | Transmission | Price (Ex-Showroom) |
|---|---|---|---|
| Smart | 1.2L Turbo Petrol | 6-Speed MT | Rs 10.00 Lakh |
| Pure Plus S | 1.5L Diesel | 6-Speed MT | Rs 12.49 Lakh |
| Creative Plus S | 1.2L Hyperion GDI | 7-Speed DCA | Rs 15.50 Lakh |
| Accomplished Plus A | 1.5L Diesel | 7-Speed DCA | Rs 19.20 Lakh |
These prices make the Curvv a strong contender against rivals like the Hyundai Creta, Kia Seltos, and MG Hector. Add in Tata’s reputation for value, and it’s clear why this SUV is gaining traction.
Why the Curvv Stands Out
Tata Motors has a knack for delivering bang for your buck, and the Curvv is no exception. It’s not just about the price—it’s about what you get for it. The blend of coupe styling, multiple engine options, and a laundry list of features makes it a versatile pick. Whether you’re a young professional wanting a sharp-looking ride or a family needing space and safety, the Curvv fits the bill.
Its affordability doesn’t mean skimping on quality either. The build feels solid, the ride is comfortable, and the tech keeps you connected. Plus, with Tata’s widespread service network across India, maintenance and support are never far away.
A Smart Buy in a Crowded Market
The midsize SUV segment is packed with heavy hitters, but the Tata Curvv holds its own with a mix of style, substance, and savings. Starting at Rs 10 lakh, it’s an entry-level price for a vehicle that feels anything but basic. For those willing to stretch to the top trim, Rs 19.20 lakh unlocks a fully loaded experience that rivals pricier options.
If you’re in the market for an SUV that’s as easy on the wallet as it is on the eyes, the Curvv deserves a test drive. Head to your nearest Tata showroom to see how this coupe-SUV stacks up—it might just be the perfect ride for you.