Mumbai, January 23, 2026 – Bollywood star Tamannaah Bhatia turned a new page in her career today, officially launching her own fine jewellery brand, Tamannaah Fine Jewellery, at a chic flagship boutique in Juhu.
The actor, known for her effortless style on and off the screen, hosted an intimate yet glamorous event at the space she’s dubbed ‘The Apartment’ – a modern sanctuary designed to feel more like a home than a store. Dressed in an elegant off-white tiered anarkali by Ridhiee Suuri, Bhatia layered on pieces from her new collection, letting the jewellery take centre stage as she greeted guests and posed for the paparazzi.
Speaking about the brand, which she’s been quietly developing over the past couple of years, Bhatia emphasised comfort and everyday wearability – a departure from the more occasion-focused fine jewellery that’s often tucked away for special events.
“I live a hectic life and I want jewellery that can keep up,” she told reporters at the launch. “These are pieces you can sleep in, work out in, forget you’re wearing. It’s about finding the ones that stay with you, from morning light to evening glow.”
The collection focuses on bold yet versatile 18K gold designs, many accented with natural diamonds and thoughtful details like secure one-click clasps or tones that complement everyday hardware. Standouts include sculptural huggies, chain bracelets with diamond-encrusted T-bars, and statement necklaces that twist into modern orbs.
Bhatia, whose family has deep roots in the jewellery business – her father has run a retail store for over 15 years – drew from personal experiences for the line. “Whenever I had a bad day growing up, my dad would say, ‘Let’s treat you,'” she shared in a recent interview. “Jewellery became something that soothed, not just signalled success.”
Among her personal favourites are the Midnight Dome Pavé Huggies – bold yellow gold domes pavéd with diamonds and finished in black rhodium for edge – and the Orb Necklace, a dazzling twisted circle that catches light from every angle.
This isn’t Bhatia’s first foray into jewellery; back in 2015, she launched an online venture called Wite & Gold. But Tamannaah Fine Jewellery feels more personal, reflecting her evolved sense of “casual glamour” – elevated looks that don’t sacrifice comfort during long shooting days or busy schedules.
The brand is available now through its Instagram @tamannaahfinejewellery and at the Juhu boutique, with pieces positioned as accessible luxury for the modern woman who wants versatility without compromise.
As guests sipped champagne and admired the displays, it was clear Bhatia has poured her signature poise into this venture. “I’m very mass,” she laughed. “I love things that are accessible – like hoops. I’ve never seen anyone not look good in hoops.”
With this launch, the Baahubali actress adds entrepreneur to her resume, proving once again that her glow extends far beyond the silver screen.
